The Oscar Business Blog

Welcome to the OSCAR blog

Thanks for visiting OSCAR, the digital strategy team focused on results.

Why OSCAR

 Is your business ready for the economic recovery?

 Are you taking advantage of the cost effectiveness of digital communications?

 Are you getting the maximum return on your investment in the digital environment?

About OSCAR

Oscar provides immediately usable services that can help you take advantage of the powerful and cost effective communications opportunities that the digital environment provides.

Before you brief your next web development or communications campaign utilize one of our services (review, audit or strategy) to increase the value that your business gets from internet and digital communications.

With broad exposure in the fields of tourism, advertising, airlines, digital media, government, mining, financial services and utilities the OSCAR team possess the depth of experience to develop effective strategies that deliver results.

Services Offered

Review.

Consumer behaviour on your site.

Traffic generation review including Search Engine Marketing and Search Engine Optimisation.

Web site design, Social Networks and Online Communications Review.

Strategy.

Digital Strategy development.

Web 2.0 and Social Networking strategy.

Integrated Communications strategy.

Online advertising plan.

Support.

Business needs analysis and brief writing.

Project specification and tender management.

Information Architecture.

Recent Projects have included.

Review web sites and identifying a list of enhancementssite.
Identify digital providers to  implement web site enhancements.
Facilitate educational workshops with companies to bring the staff up to speed on social networking style marketing and the opportunities and pitfalls of the digital environment.
Set up sales strategies for clients who sell in a consulting or business to business environment.
Vendor reviews and reviews of quotes for value.
As well as writing complete digital marketing strategies and board presentations. 

Contact OSCAR for more information.

If content is king why is he or she such a bad ruler?

We believe that for any successful digital project that you need to work out four key areas before you get started.

1. Your site (design, structure, features, outcomes)
2. The content requirements (where is it coming from, who will manage it, how often will it be updated, quality)
3. The technology (what combination of technology will be used to reach the clients)
4. Traffic (how are we getting customers to engage with this site and content)

How many times have we heard the lament "My web site is so out of date but I don't have the (insert time, money, technology, training here) to fix it up". Or my favourite my web site is OK but it doesn't really reflect what we do." And the most popular "should I be using twitter and face-book?"

Next time you are planning a digital project have a think about the following questions about content - (better now then in six months time)

1. What will the site visitor be looking for when they arrive at your site?
2. When your customer uses a search engine what terms do you want to be found for? (make sure these appear in your site content.)
3. For each piecee of content ask yourself does the customer really want this?
4. How often will this need to be updated?
5. Who will update it?
6. How will they update it? Will they need to be trained?

And most importantly. - Does what we have here reflect our business and why our current customers choose us over our competitors?  Does it have heart?

Which brings me to the topic of my next blog - Put some heart into it.  Coming Soon.

 

A digital presentaton for the new year.

Get the new year firing.

With the festive season behind us it is time sharpen up your digital thinking. A web presentation from Oscar can equip your business or your clients with the tools needed to develop and deliver market leading digital strategies.

The OSCAR digital presentation includes;

Case Studies of market leading campaigns and why they work

Technology trends

Online consumer behaviour trends

Online media trends

Worlds best practice in web development. (and category examples)

The essential elements of a good digital strategy

Top 12 online marketing activities.

Client Feedback.

Just advising that everyone got a lot out of the presentation on Wednesday particularly [General Manager] which is a great start.  A lot of “lights” came on !! Well done.

Thanks guys. [client] was over the moon with the presentation.

Contact Rob for available dates on 0410 791 851  rob@oscarbusiness.com.au

Top ten online marketing tactics

The question I get asked the most at the moment is should I be using (insert latest web 2.0 tactic here twitter, facebook, linkdin) to promote my business.

The answer to this is most likely yes but before we get onto the latest trends it is worth looking at how we are going with the basics.

So here it is, the list of online tactics that I feel you should have covered off before getting into web 2.0 tactics.

• Partnerships and cooperative links - Ensure all partnerships include prominent placement of the URL in negotiations. Cooperative links help in creating volume as well as increasing page rank with search engines.
• Search engine optimisation.  Have an external optimisation specialist review your sites regularly.
• Search engine marketing. Purchased key words for search engines such as Google and Yahoo.
• In house email programs.Talk to your customers, development of subscribers to email lists.
• Purchased email programs. Purchase ad space in other media companies lists.
• Large scale rich media ads Video and interactive ads on major portals good for reach.
• Links on media portal sites.  Give these a go they work well.
• Category specific portals. Island, banner and tower ads on major sites in your category.
• Pop under ads. Load your site under the existing media site. Not very sophisticated.
• In context associations Providing editorial or advertorial to related websites.
• Run of site on screen advertising using island and banner ads. Standard banners, towers and island ads on the internet in unrelated sites such as news sites.
• Social Network Advertising. Pay Per Click advertising on Linked In, Facebook and messenger have not yet reached the critical mass required to make this an effective volume driver. It is worth keeping an eye on this over the next 12 months.

Of course the media choice is just a way of getting your message out there. Making sure your message is compelling is the real challenge.

Social Networking and Web 2.0 sites do provide the opportunity to put a bit of heart into your message which is an exciting development.  More about that next blog.

So what is digital strategy anyway

Utilising digital media opportunities in your business is not a new idea and the simple truth is that it is not that hard. Everything you create these days is created digitally and much of it can be used to improve our web site, blog or relationships we have with our clients.

So what's holding us back? we have at our fingertips all the tools we need to build relationships and make more sales.

The real challenge is finding the time to make sense of the torrent of information assaulting us as we come to terms with the opportunities.

Everyone is talking about new efficiencies, cost effectiveness and sustainable business models and Oscar Business has been set up to help sort the wheat from the chaff and work out a path through the digital landscape.

Our motto is "start with a plan", on this blog we will be detailing how to research and build a digital plan that will help your business.  A digital strategy is no different from a marketing plan - work out what you want to achieve, review the environment, review your competitors, evaluate the opportunities, create an action list then get started.

The next post will cover the structure of the digital strategy. Stay tuned.

Follow us on twitter, using RSS, check out our linked in profiles, or if that didn't make sense just come back here every now and then to see what we have been rabbiting on about.